Strategic Growth & AI Operations

I co-founded a creative agency with no contacts, no clients and no idea how it was supposed to work.

By the time I left we were working with Google, BBC, Unilever and LADbible. I never directed a video. I was the person translating a CEO's growth problem into a brief the creative team could execute.

I embed in businesses, build the systems that create real momentum, and leave when the work is done.

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Who This Is For

You have a product. You don't have a digital strategy.

You've built something genuinely good. What isn't there yet is the infrastructure that gets it found — the SEO foundation, the content that builds trust, the email sequences. You're not a marketer. You need someone who can build it, explain it, and hand it over.

You run an agency. The pipeline isn't reflecting the quality of your work.

Lead generation is founder-dependent, inbound has dried up, and the gap between your reputation and your enquiry volume is frustrating. I know exactly where the growth leaks are and how to close them — including AI-driven systems.

Your brain works differently. Your systems don't account for that.

The operational friction — the follow-ups, the admin — quietly drains your momentum. I build workflows and systems specifically designed for the way neurodivergent minds actually work.

What I Do

01

Growth Strategy

Positioning and messaging that's clear about who you serve and why you're the right choice. I run workshops that bring your people into the thinking. A strategy your team understands is a strategy your team will actually deliver.

02

SEO & Answer Engine Optimisation

Search has changed. Appearing in AI-generated answers is increasingly where visibility is won or lost. I know what a long-term content and technical SEO strategy looks like and I'll build one with you.

03

Gumloop AI Workflows

I build production-grade autonomous workflows in Gumloop — non-linear AI agents that handle the tasks your team shouldn't be spending time on. For neurodivergent teams, removing the executive function load from repetitive tasks changes everything.

04

Content & Video Strategy

Thirteen years of building content strategy for clients including Google, BBC, and LADbible. I don't produce the content — I build the strategy, the brief and the framework that ensures whoever does produce it is working to a clear plan.

How I Work

  • Collaborative Thinking

    I don't produce a strategy document and leave it on a shared drive. I get inside the business, understand how it actually operates, and build the thinking with your team rather than for them.

  • Deep Embedding

    I embed properly. I'm on the tools, in the meetings, alongside your team — not above them. I ask the questions that get to the real problem.

  • Clear Communication

    I'm a trained actor. That means I can hold a boardroom, run a workshop, and get genuine engagement from both. I know how to make space for other people to communicate back.

  • The Handover

    When your team has the knowledge and the confidence to carry it, I step back. You keep everything. You don't need me any more. That's what the work is supposed to produce.

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The ADHD Piece

I was diagnosed with ADHD recently. The score was 9 out of 9.

I had no idea throughout the thirteen years I was building the agency. Looking back, it makes sense. The hyperfocus that let me go completely deep on a client problem. The pattern recognition. The need to make things simple because I couldn't manage complexity that wasn't properly organised.

I build systems and workflows specifically for neurodivergent business owners and teams — not as a theoretical exercise but because I've been navigating this without a map for over a decade. Gumloop automation removes the layer of consistent, repetitive work that sits between neurodivergent people and the things they're genuinely brilliant at.

Proof

Work built at Bearded Fellows, the agency I co-founded and led as Marketing Director.

A content strategy that produced a launch video hitting number 1 on the app store within 24 hours of release. Over 2 million views in the first week.

Commercial lead on the worldwide launch of DigiSpark. Eight video projects, 1.5 hours of content, delivered four weeks from commission.

Full company-wide mission launch across EMEA. Brief to live digital premiere in three weeks, managing senior stakeholder sign-off.

Strategic and commercial lead on a mental wellbeing learning series spanning ten courses. Shortlisted for Best Animation at the MPA Awards.

Long-Standing Relationships

Google BBC Deloitte Remington Mettler Toledo

Several running for over nine years, built on delivery, clarity and trust.

Currently Working With:

Generating inbound leads through automated Gumloop workflows and a rebuilt content and SEO strategy — the agency had zero inbound when I started.

Building the full digital strategy and content infrastructure, including SEO, AEO, automated processes and video content direction.

Working With Me

The Strategy Sprint

£1,500 – £3,500

A full diagnostic audit built collaboratively with your team. Where you are, where you want to be, and a practical roadmap you can execute without me.

  • Delivered in two weeks
  • Diagnostic Audit
  • Practical Roadmap
Where most of the work gets done

Embedded Partner

£2,500 – £5k/mo

Fractional leadership across growth strategy, SEO and AEO, and AI operations. I work alongside your team on an ongoing basis until you're running confidently.

  • Growth Strategy
  • SEO & Answer Engine Opt.
  • AI Operations Building

Day Rate

£750 – £950

A full working day embedded in your business. Workshops, Gumloop implementation, strategy sessions, SEO and content audits — on the tools, with your team.

  • Workshops
  • Gumloop Implementation
  • Content Audits

About Me

In 2012 I co-founded Bearded Fellows in Manchester with no contacts and no funding. For thirteen years, I was the Marketing Director, running new business, growth strategy, and client relationships.

What I didn't know until recently is that I built all of that with undiagnosed severe ADHD. Getting the diagnosis explained the hyperfocus, the drive to simplify everything, and the ability to read a room.

That combination — the communication ability, the pattern recognition, the drive to make difficult things simple — is what I bring to the businesses I work with now. And the communication piece isn't accidental; alongside the strategy work, I'm a trained actor. That's why the workshops I run get genuine engagement from junior teams and boardrooms alike.

Now, I work as a fractional growth and AI operations partner. I embed in businesses, build the strategy and systems, run workshops, and step back when the job is done.

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Let's Talk

No intake forms. A straightforward conversation about where you are and what needs to change.